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Rating of brands on NPS in Russia

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The Russian car market in 2016 decreased by 11%

According to the AEBusiness, by the results of 2016, the Russian car market decreased by 11% to 1 million 425 thousand 721 cars.

27 aprilmore info

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The fall of the car market with mileage was fixed at 31 regions of the Russian Federation 16.08.17 - 18:13 The fall of the car market with mileage was fixed at 31 regions of the Russian Federation

The Russian market with mileage shows a slight increase (+ 1.1%).

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Russian car market: who and how went through the crisis

The market of passenger cars increased almost by third in compare with the previous year but there was registered the declining on the level of 37% in compare with the pre-crisis 2008. The experts made investigations of new cars sales of producers, the monthly sales of which exceeded 1000 units. By analyzing the results of 11 months in compare with the analogical period of 2009 and 2008, the analysts concluded that the main players of market could be divided in three groups.

The leaders

There are six brands, which showed the growth not only in compare with 2009 but also in compare with 2008. The leader is CITROEN with the indicators of +36% in compare with 2009 and +44% in compare with 2008. VOLKSWAGEN (+43% and +15%); KIA*(+56% and +15%); MERCEDES-BENZ (+60% and +13%); BMW (+27% and +10%); AUDI (+22% and +8%) have successfully gone through the crisis. The experts especially noted KIA"s result, which is in the second place among the foreign cars. “ If we consider dynamics and sales volume, then I will give KIA the first place ”, - commented the director of AUTOSTAT agency, Sergey Tselikov. “ This brand has the strongest marketing policy ”.

On the opinion of expert, then the steady group follows – AUDI, BMW and MERCEDES-BENZ and the internal competition between these brands is very strong, which promotes the movement. “ VOLKSWAGEN started to increase the production volume with the delay, but systematically, as it didn"t choose its potential before the crisis”, - remarked Mr. Tselikov . CITROEN has good start but it should increase the production volumes, the analyst supposes.

The followings

There are eight brands, which are in front of the market and they could reach the level of 2008 the next year. The results of this year exceed the last year"s results but they didn"t outstrip the pre-crisis level. This group includes SKODA*(+38% to 2009 and -9% to 2008); RENAULT*(+29% and -15%); LADA(+45% and -20%); DAEWOO(+44% and -27%); LEXUS(+67 and -27%); PEUGEOT*(+15% and -27%); SUZUKI(+12% and -28%); SSANGYONG (+46% and -30%).

“SKODA has good potential and soon it could transfer in the group of leaders”, - remarked the expert.

The laggings

It is the largest group. Although, the majority of brands of this group have the growth in compare with the results of previous year, they all have the sales decreasing in compare with the indicators of 2008; besides, the decreasing is more than in the whole market. There are many Japanese brands in this group: NISSAN (+17 and -49%), TOYOTA (+13 and -60%), and the most lagging - MITSUBISHI (+3% and -62%), MAZDA (-25% and -69%), HONDA (-25% and -80%). The leaders of sales volume are also in this group: CHEVROLET (+9 to 2009 and -52%) and FORD (+5% and -53%).

The lagging of Japanese brands is explained by two reasons, in accordance with the experts" opinion. At first, it is the conservatism and the weak activity of cars assembly development in Russia . Besides, those brands, which have the assembly plants, don"t focus on mass models.

The second factor, which holds the sales growth, is a very strong yen, which influences on the cost and doesn"t give an opportunity to operate with price of cars.

The analysts remarked also that FIAT became “the model brand” – it is growing and falling together with the market (+20% and -37%).

THE SALES OF NEW PASSENGER CARS AND LCV IN RUSSIA

Brand for 11 months, units. %
2008 2009 2010 2010/2009 2010/2008
CITROEN* 10709 11308 15420 36,4 44,0
VOLKSWAGEN 45244 36471 52219 43,2 15,4
KIA* 83734 62087 96545 55,5 15,3
MERCEDES-BENZ 15529 10955 17513 59,9 12,8
BMW 16833 14606 18574 27,2 10,3
AUDI 15805 13918 17007 22,2 7,6
SKODA* 45752 30089 41520 38,0 -9,2
RENAULT* 99784 66018 85058 28,8 -14,8
LADA 585044 321677 467550 45,3 -20,1
DAEWOO 92160 46963 67508 43,7 -26,7
LEXUS 13410 5886 9810 66,7 -26,8
PEUGEOT* 43918 27750 32016 15,4 -27,1
SUZUKI 35555 22687 25607 12,9 -28,0
SSANGYONG 16209 7729 11310 46,3 -30,2
FIAT* 29701 15682 18837 20,1 -36,6
CHERY 15180 4347 8477 95,0 -44,2
NISSAN 134678 59260 69291 16,9 -48,6
VOLVO 18534 6349 9138 43,9 -50,7
CHEVROLET 215480 95100 103681 9,0 -51,9
FORD* 169008 75078 78695 4,8 -53,4
LAND ROVER 18360 8307 8467 1,9 -53,9
HYUNDAI* 183013 66721 77679 16,4 -57,6
TOYOTA* 176232 62888 70789 12,6 -59,8
SUBARU 19937 8519 7805 -8,4 -60,9
OPEL* 91462 32516 35341 8,7 -61,4
MITSUBISHI* 104525 39038 40224 3,0 -61,5
MAZDA* 69711 28927 21748 -24,8 -68,8
HONDA 78024 21783 16333 -25,0 -79,1
TOTAL 2716253 1337605 1706254 27,6 -37,2
* Inc LCV

Source: Operation Data

15.08.11 AUTOSTAT
Source: www.autostat.ru

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