During the production time (from 2002 to 2014, inclusively) of Opel and Chevrolet, it was assembled in Russia more than 1.5 million vehicles of these brands. Since 2002 it was assembled at “GM-AvtoVAZ" 608.7 thousand units, since 2004 at "Avtotor" (574.1 thousand units) and since 2008 at the "General Motors" (341.6 thousand units).
Data were presented by 55 holdings.
The market of passenger cars increased almost by third in compare with the previous year but there was registered the declining on the level of 37% in compare with the pre-crisis 2008. The experts made investigations of new cars sales of producers, the monthly sales of which exceeded 1000 units. By analyzing the results of 11 months in compare with the analogical period of 2009 and 2008, the analysts concluded that the main players of market could be divided in three groups.
There are six brands, which showed the growth not only in compare with 2009 but also in compare with 2008. The leader is CITROEN with the indicators of +36% in compare with 2009 and +44% in compare with 2008. VOLKSWAGEN (+43% and +15%); KIA*(+56% and +15%); MERCEDES-BENZ (+60% and +13%); BMW (+27% and +10%); AUDI (+22% and +8%) have successfully gone through the crisis. The experts especially noted KIA"s result, which is in the second place among the foreign cars. “ If we consider dynamics and sales volume, then I will give KIA the first place ”, - commented the director of AUTOSTAT agency, Sergey Tselikov. “ This brand has the strongest marketing policy ”.
On the opinion of expert, then the steady group follows – AUDI, BMW and MERCEDES-BENZ and the internal competition between these brands is very strong, which promotes the movement. “ VOLKSWAGEN started to increase the production volume with the delay, but systematically, as it didn"t choose its potential before the crisis”, - remarked Mr. Tselikov . CITROEN has good start but it should increase the production volumes, the analyst supposes.
There are eight brands, which are in front of the market and they could reach the level of 2008 the next year. The results of this year exceed the last year"s results but they didn"t outstrip the pre-crisis level. This group includes SKODA*(+38% to 2009 and -9% to 2008); RENAULT*(+29% and -15%); LADA(+45% and -20%); DAEWOO(+44% and -27%); LEXUS(+67 and -27%); PEUGEOT*(+15% and -27%); SUZUKI(+12% and -28%); SSANGYONG (+46% and -30%).
“SKODA has good potential and soon it could transfer in the group of leaders”, - remarked the expert.
It is the largest group. Although, the majority of brands of this group have the growth in compare with the results of previous year, they all have the sales decreasing in compare with the indicators of 2008; besides, the decreasing is more than in the whole market. There are many Japanese brands in this group: NISSAN (+17 and -49%), TOYOTA (+13 and -60%), and the most lagging - MITSUBISHI (+3% and -62%), MAZDA (-25% and -69%), HONDA (-25% and -80%). The leaders of sales volume are also in this group: CHEVROLET (+9 to 2009 and -52%) and FORD (+5% and -53%).
The lagging of Japanese brands is explained by two reasons, in accordance with the experts" opinion. At first, it is the conservatism and the weak activity of cars assembly development in Russia . Besides, those brands, which have the assembly plants, don"t focus on mass models.
The second factor, which holds the sales growth, is a very strong yen, which influences on the cost and doesn"t give an opportunity to operate with price of cars.
The analysts remarked also that FIAT became “the model brand” – it is growing and falling together with the market (+20% and -37%).
THE SALES OF NEW PASSENGER CARS AND LCV IN RUSSIA
|Brand||for 11 months, units.||%|
Source: Operation Data
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