The report in focus

Assessment of the financial position of Russian car owners and their plans to purchase a car in 2019

Assessment of the financial position of Russian car owners and their plans to purchase a car in 2019

Exit date 07.03.2019

Format PDF

Price 490 eur.

The new marketing report «ASSESSMENT OF THE FINANCIAL POSITION OF RUSSIAN CAR OWNERS AND THEIR PLANS TO PURCHASE A CAR IN 2019» presents the results of an online survey. The survey was conducted in January 2019 (together with the DROM.ru portal), and more than 7,000 car owners took part in it.

In the course of the study, data were obtained on the level of the financial position of Russian car owners (self-assessment of the financial situation of the family, credit load and availability of savings).

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Lexus increased sales in Russia by 24% in February

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Russian dealers Lexus in February increased sales by 23.6% to 1,794 vehicles, which was the best indicator of February in the history of the brand in the Russian market. According to the results of the first two months of 2017, Lexus sales were 2,794 vehicles (+ 10.2%), which is also the best indicator since the launch of the brand in the Russian market. The Japanese premium brand ranks the third among premium car manufacturers in the Russian market as by the results of February and for the first two months of 2017, reported the press service of Lexus.

In addition, Lexus demonstrated the highest indicators of market share, as in the premium segment, so among all automakers represented in Russia, in the reporting period. The share of the brand in the Russian market in February and January-February of 2017 was 1.7% and 1.5%, by showing an increase of 0.4% and 0.2%, respectively, in compare with 2016. In the segment of premium car manufacturers in February, Lexus's share was 16.4% (+ 4.9% compared to February 2016), and in January-February - 14.9% (+ 3.4%).

Premium crossover Lexus NX and premium crossover Lexus RX in February took a leading position in its segments D-SUV Premium and E-SUV Premium, respectively. At the same time, Lexus RX keeps the leadership in E-SUV Premium and cumulative sales since the beginning of the year.

27.03.17 AA "AUTOSTAT"
Source: www.autostat.ru