The report in focus

AUTOSTAT OMNIBUS-2019 CAR ANTIFREEZES: opinion of car owners (SPRING WAVE)

AUTOSTAT OMNIBUS-2019 CAR ANTIFREEZES: opinion of car owners (SPRING WAVE)

Exit date 22.08.2019

Format PDF

Price 2750 eur.

In the course of the study, we get the features of consumer behavior of car owners by the following themes: automotive antifreeze brand recognition (with and without options) and features of a car coolant choosing.

22 august more info

Analytics

Russian dealers of Ford began sales of updated Mondeo

Ford Mondeo sedan has received a technological upgrade aimed at the safety improving of the car and improving of the intelligent driver assistance systems. People can order updated Ford Mondeo at all official Ford dealers in Russia.

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Infographics

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News

Loss of KIA Motors Rus reached a half of billion rubles in 2015

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Experts of the analytic agency "AUTOSTAT" calculated the loss of the company of KIA Motors Rus, which is the official distributor of the Korean brand in Russia. Last year it was almost half a billion rubles.

According to the financial report, published by KIA Motors at the end of 2015, the loss of its Russian division reached 8.881 billion KRW. If we translate them into Russian currency (the rate at 2016. 06.24 - 55.85 rubles per 1,000 won), then we get 496 million rubles. At the same time in 2014 the loss of KIA Motors Rus was much higher - 8.2 billion rubles.

"The KIA chose the strategy of keeping of prices rising and increasing of market share at the expense of financial performance. The Russian market for the Korean brand is one of the key and, given the quite successful worldwide sales, the company is ready to put up with a loss in one country ", - said the leading analyst of “AUTOSTAT” agency, Alexey Mukhanov.

Recall that in 2015 in our country there were sold 163.5 thousand KIA cars - less by 16.4% than the year before. In terms of sales Korean brand has become the leader among foreign automakers that are operating in the Russian market, behind only domestic LADA.

27.06.16 AA "AUTOSTAT"
Source: www.autostat.ru