We offer to your attention the first issue of the omnibus study based on the opinion of ca...12 january more info
Data were presented by 55 holdings.
Only 40% of car owners trust fully the work at service centers. Therewith, customers have more loyal attitude in the premium segment: 55% of respondents trust the service from the dealer. In the mass segment of foreign cars, this figure is average - 42%. The least figure is among owners of cars of Chinese brands (30%). These results were obtained in the course of the annual survey "Preferences of Russian consumers in the automotive market." In November of 2014 it was held the second wave of the survey of car owners. The survey polled about 2,000 car owners - the owners of the most popular brands in the ranking of Russian sales of new cars.
In branding structure the greatest degree of confidence in the work of service centers is demonstrated by the owners of premium cars: Lexus (71%), Mercedes-Benz (61%) and Audi (57%). Then buyers of Subaru, Volvo and Toyota follow (not less than 50%). The best among Chinese brands appeared Chery (36%). Only each third of the owners of domestic LADA and UAZ trusts service center employees. The worst indicator of confidence was recorded among Chinese Geely and Lifan (26% and 24%, respectively).
The situation in the automotive market today is complicated, ambiguous. Experts predict that in 2015, the competition in this market will be particularly tough. The strongest will survive, who managed to establish long-term relationships with adequate actual and potential customers.