The report in focus

Assessment of the financial position of Russian car owners and their plans to purchase a car in 2019

Assessment of the financial position of Russian car owners and their plans to purchase a car in 2019

Exit date 07.03.2019

Format PDF

Price 490 eur.

The new marketing report «ASSESSMENT OF THE FINANCIAL POSITION OF RUSSIAN CAR OWNERS AND THEIR PLANS TO PURCHASE A CAR IN 2019» presents the results of an online survey. The survey was conducted in January 2019 (together with the DROM.ru portal), and more than 7,000 car owners took part in it.

In the course of the study, data were obtained on the level of the financial position of Russian car owners (self-assessment of the financial situation of the family, credit load and availability of savings).

07 march more info

Top news

Half of foreign cars are produced at three car plants in Russia 22.05.19 - 13:11 Half of foreign cars are produced at three car plants in Russia

The leader is the St. Petersburg plant "Hyundai Motor Manufacturing Rus"

Infographics

Rating of automobile brands on the index of trust service center

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Only 40% of car owners trust fully the work at service centers. Therewith, customers have more loyal attitude in the premium segment: 55% of respondents trust the service from the dealer. In the mass segment of foreign cars, this figure is average - 42%. The least figure is among owners of cars of Chinese brands (30%). These results were obtained in the course of the annual survey "Preferences of Russian consumers in the automotive market." In November of 2014 it was held the second wave of the survey of car owners. The survey polled about 2,000 car owners - the owners of the most popular brands in the ranking of Russian sales of new cars.

In branding structure the greatest degree of confidence in the work of service centers is demonstrated by the owners of premium cars: Lexus (71%), Mercedes-Benz (61%) and Audi (57%). Then buyers of Subaru, Volvo and Toyota follow (not less than 50%). The best among Chinese brands appeared Chery (36%). Only each third of the owners of domestic LADA and UAZ trusts service center employees. The worst indicator of confidence was recorded among Chinese Geely and Lifan (26% and 24%, respectively).

The situation in the automotive market today is complicated, ambiguous. Experts predict that in 2015, the competition in this market will be particularly tough. The strongest will survive, who managed to establish long-term relationships with adequate actual and potential customers.

09.04.15 AA "AUTOSTAT"
Source: www.autostat.ru