The report in focus

Assessment of the financial position of Russian car owners and their plans to purchase a car in 2019

Assessment of the financial position of Russian car owners and their plans to purchase a car in 2019

Exit date 07.03.2019

Format PDF

Price 490 eur.

The new marketing report «ASSESSMENT OF THE FINANCIAL POSITION OF RUSSIAN CAR OWNERS AND THEIR PLANS TO PURCHASE A CAR IN 2019» presents the results of an online survey. The survey was conducted in January 2019 (together with the DROM.ru portal), and more than 7,000 car owners took part in it.

In the course of the study, data were obtained on the level of the financial position of Russian car owners (self-assessment of the financial situation of the family, credit load and availability of savings).

07 march more info

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The leader is the St. Petersburg plant "Hyundai Motor Manufacturing Rus"

Infographics

Rating of brands on NPS in Russia

NPS.png

Clear leaders of the rating are brands: Mercedes-Benz and Land Rover, and clear outsiders - LADA and Daewoo. The top-10 of the mass brands included KIA and Skoda. BMW took the third place of ranking. Four places of the "top ten" – are occupied by the Japanese brands - Mazda, Subaru, Lexus, and Toyota. Volvo is also among the leaders, which took the seventh place.

The index of consumer loyalty (NPS) was calculated by analysts of "AUTOSTAT" within the evaluation of satisfaction of car owners and car dealers. All motorists were asked: "What is the probability that you will recommend the brand of your current car to your friends, colleagues, acquaintances?". Depending on what point was scored by the respondent, he was assigned to one of the categories of consumers (critics, neutral or promoters). NPS index was calculated as the difference between the percentage of promoters and critics (Neutrals were not used for calculation). The higher the share of promoters, the higher the NPS brand, the more positive information about it receives the market. *

The data were obtained during the annual survey "Preferences of Russian consumers in the automotive market." In November of 2014, we conducted a second wave of the survey of car owners. The survey polled about 2,000 car owners - the owners of the most popular brands in the ranking of Russian sales of new cars.

* Method of calculation:

The index of consumer loyalty (NPS) = share of promoters - share of critics.

Promoters – are the most loyal consumers, they are ready to recommend the brand (product / service) to friends and acquaintances.

Neutrals - consumers, quite satisfied with the brand (products / services), but they are not ready to recommend it to friends and acquaintances, their attitude towards the product is passive.

Critics – are consumers, who have received a negative experience with the products / services and willing to give it to a negative recommendation.

06.04.15 AA "AUTOSTAT"
Source: www.autostat.ru