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Rating of brands on NPS in Russia

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The Russian car market in 2016 decreased by 11%

According to the AEBusiness, by the results of 2016, the Russian car market decreased by 11% to 1 million 425 thousand 721 cars.

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LADA XRAY received a new configuration Exclusive 23.06.17 - 16:03 LADA XRAY received a new configuration Exclusive

It is distinguished by a beige color scheme in the interior design.

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Infotainment Report 2011

Infotainment Report 2011

Date of issue: 15.06.11

Format: A4, 142 pages

Price: 1 470 €

 

 

 

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While some OEMs are responding to economic pressures with a range of “value” vehicles, promoting fuel efficiency and safety, others are focusing on product innovation and differentiation inside the vehicle in an attempt to win customers hearts as well as their heads, and – consequently – a larger share of their wallet.

Nowhere is this product innovation more apparent than in the area of infotainment systems. Infotainment is considered by most OEMs as important to the brand and often a key differentiator in the car-buying decision, with a customer appetite for functionality driven not by the brand but by experiences with consumer electronics.

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