Infographics

Ford in Russia: a story in numbers and facts
  • 04.04.19 Ford in Russia: a story in numbers and facts

    On March 27th, it became officially known that Ford was changing its presence strategy in the Russian market: it turned off the production in the passenger car segment, by reserving only the LCV assembly (with the transfer of the Russian company Sollers after reorganization).

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Analytics

Russian dealers of Ford began sales of updated Mondeo

Ford Mondeo sedan has received a technological upgrade aimed at the safety improving of the car and improving of the intelligent driver assistance systems. People can order updated Ford Mondeo at all official Ford dealers in Russia.

05 julymore info

Top news

Locally assembled vehicles generate 62% of Russian parc 19.07.19 - 07:50 Locally assembled vehicles generate 62% of Russian parc

There are 43.5 million passenger cars in Russia (on January 1, 2019)

Marketing reports

AUTOSTAT OMNIBUS - 2019 Passenger car tires: preferencesof car owners (summer tires)

AUTOSTAT OMNIBUS - 2019 Passenger car tires: preferencesof car owners (summer tires)

Date of issue: 13.05.19

Format: PDF

Price: 2 500 €

 

 

 

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“AUTOSTAT OMNIBUS” is an annual project of the analytic agency AUTOSTAT, which is a survey of car owners by a certain methodology and it permits to compare the assessment indicators over time.

In the spring of 2019 (in addition to the annual autumn wave), the spring wave of the project comes out, which aims to identify consumer preferences in the purchase and operation of summer tires.

The project is based on the formation of representative sample corresponding to the age and regional structure of the car parc in Russia.

In the course of the study, we get the characteristics of consumer behavior of car owners by the following topics: recognition of car tire brands for passenger cars (with and without a hint), features of choice, operation of tires and their quality assessment. The report also presents the re-purchase index, the NPS index and an assessment of the advertising activity of tire brands in the spring.

The project provides an opportunity to compare annually the change of indicators for own brand and for brands of competitors, as well as to ask questions to the respondents, participating in the survey.


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