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Rating of automobile brands on the index of repeat purchase in Russia

Analytics

Year 2017 ends with 11,9% car sales market increase

In 2017 new car and LCV sales increased by 11, 9%.

13 marchmore info

Top news

The production of passenger cars grew by 18% in May 20.06.18 - 18:00 The production of passenger cars grew by 18% in May

For the first five months of 2018, there were assembled 632,000 passenger cars in the Russian conveyors.

Marketing reports

AUTOSTAT OMNIBUS - 2017. New cars: the opinions of car owners (the second wave)

AUTOSTAT OMNIBUS - 2017. New cars: the opinions of car owners (the second wave)

Date of issue: 18.12.17

Format: PDF

Price: 1 700 €

 

 

 

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"AUTOSTAT OMNIBUS" is an annual project of the analytic agency "AUTOSTAT", which is a survey of owners of new cars by a certain methodology, and it gives the opportunity to compare the evaluation indicators over time.

The project is based on the formation of a representative sample, corresponding to the regional structure of sales of cars of the studied brands. In the course of the study, we get a customer evaluation of the owners of the most popular brands in the rating of Russian sales (about 30 brands).

The project also provides an opportunity to compare annually the change in indicators by brands and ask the questions to respondents participating in the survey.

The survey estimates:

 

satisfaction with the car (for a number of parameters),

satisfaction with the service at the official dealer service (for a number of parameters),

the dealer service confidence index,

the re-purchase index and the NPS index.

 

In 2017, the second wave of research was carried out, another brand was added to the usual brand composition – the Datsun brand. As a result, the total number of brands in the report is 31, and the total number of respondents is over 3100 car owners.

If you have any questions please contact us by e-mail: skv@autostat.ru


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