Brand structure of passenger car parc on 01.01.2011


Year 2017 ends with 11,9% car sales market increase

In 2017 new car and LCV sales increased by 11, 9%.

13 marchmore info

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Top-10 regions of the Russian Federation with the largest number of cars 16.03.18 - 15:40 Top-10 regions of the Russian Federation with the largest number of cars

The 40% of this amount is concentrated only in 10 regions.

Supplier Business

Supplying VW Group

Supplying VW Group

Date of issue: 26.10.11

Format: A4, 111 pages

Price: 1 750 €




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The Volkswagen group has set clear objectives in its attempt to sustain the global leadership it is set to gain at the end of this year. The company is working towards a 2018 target, while bearing in mind the lessons taught by GM’s recent troubles and Toyota headaches with global recalls. If on one side the carmaker—which boasts control over a galaxy of brands—targets 10 million deliveries by 2018, it also wants to remain faithful to its sustainable profitability credo and ring fence its margins even in a period in which it is working on increasing its overall volumes and gain a more substantial foothold outside its traditional comfort zones, such as North America and the ASEAN region. At the same time, Volkswagen needs to maintain a strong focus on quality and technology to achieve its objective to become a leader in quality and customer satisfaction.

The Purchasing function at Volkswagen, in charge of a procurement budget slated to reach the 100 billion euro mark this year, is expected to deliver its contribution towards the achievement of the corporate targets the company as a whole is geared towards at a group level. The volumes per part created by the carmaker’s well-established cross-brand and cross-platform part standardisation strategy have given more negotiation leverage to the purchasing department with some sizeable contracts which suppliers are eager to win. As the carmaker production base becomes more global, the supply base is expected to follow suit, which will require the purchasing department to scout more suppliers closer to final assembly lines. This radical localisation plan does not rule out a good chunk of business coming from cheap sources in low-cost countries.

However, some alarm bells are ringing with regards to the state of the carmaker’s relationship with its supply base, as some suppliers complain the group has undertaken a less supplier-friendly stance in recent years—as shown in SupplierBusiness’ annual supplier-OEM relations surveys. This applies to a varying extent to all group’s brands, from premium brand Audi to more value-oriented Skoda. An unabated pressure to deliver best product technology and world-class quality, while maintaining substantial productivity gains seems to be a recurring theme of all group brands, particularly when compared to direct competitors.

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News on this topic

  • 13 march 2018 In February, Volkswagen increased sales in Russia by 11%

    Russian dealers of Volkswagen in February sold 7070 cars, which is 11.1% more than the last year. According to the results of the first two months of 2018, sales of the brand in our country increased by 15.7% and they were 12,633 units.

  • 1 march 2018 Volkswagen Group Rus increased the export of cars by 70% in 2017

    Volkswagen Group Rus exported 25,100 cars of Russian production in 2017 (+ 70%). It was reported to the agency "AUTOSTAT" by the press service of Volkswagen Group Rus, by noting that Central Europe became the main export market, to which there were delivered 15,600 crossovers of the Skoda Yeti.

  • 12 february 2018 Volkswagen brought to Russia a special version of the Amarok pickup truck

    Russian dealers of Volkswagen began sales of a special version of the pickup Amarok - Dark Label. The novelty is offered with a 2.0-liter diesel engine with a capacity of 180 hp and two variants of transmission - with a 6-speed manual gearbox or an 8-diapason "automatic".


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