Brands structure of LCV parc on 01.01.2011


The Russian car market in 2016 decreased by 11%

According to the AEBusiness, by the results of 2016, the Russian car market decreased by 11% to 1 million 425 thousand 721 cars.

27 aprilmore info

Top news

State programs «The first car» and «Family car» will be completed ahead of schedule 20.10.17 - 15:56 State programs «The first car» and «Family car» will be completed ahead of schedule

In 2017, there were allocated 3.75 billion rubles to both programs.

Supplier Business

Supplying VW Group

Supplying VW Group

Date of issue: 26.10.11

Format: A4, 111 pages

Price: 1 750 €




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The Volkswagen group has set clear objectives in its attempt to sustain the global leadership it is set to gain at the end of this year. The company is working towards a 2018 target, while bearing in mind the lessons taught by GM’s recent troubles and Toyota headaches with global recalls. If on one side the carmaker—which boasts control over a galaxy of brands—targets 10 million deliveries by 2018, it also wants to remain faithful to its sustainable profitability credo and ring fence its margins even in a period in which it is working on increasing its overall volumes and gain a more substantial foothold outside its traditional comfort zones, such as North America and the ASEAN region. At the same time, Volkswagen needs to maintain a strong focus on quality and technology to achieve its objective to become a leader in quality and customer satisfaction.

The Purchasing function at Volkswagen, in charge of a procurement budget slated to reach the 100 billion euro mark this year, is expected to deliver its contribution towards the achievement of the corporate targets the company as a whole is geared towards at a group level. The volumes per part created by the carmaker’s well-established cross-brand and cross-platform part standardisation strategy have given more negotiation leverage to the purchasing department with some sizeable contracts which suppliers are eager to win. As the carmaker production base becomes more global, the supply base is expected to follow suit, which will require the purchasing department to scout more suppliers closer to final assembly lines. This radical localisation plan does not rule out a good chunk of business coming from cheap sources in low-cost countries.

However, some alarm bells are ringing with regards to the state of the carmaker’s relationship with its supply base, as some suppliers complain the group has undertaken a less supplier-friendly stance in recent years—as shown in SupplierBusiness’ annual supplier-OEM relations surveys. This applies to a varying extent to all group’s brands, from premium brand Audi to more value-oriented Skoda. An unabated pressure to deliver best product technology and world-class quality, while maintaining substantial productivity gains seems to be a recurring theme of all group brands, particularly when compared to direct competitors.

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News on this topic

  • 16 october 2017 Volkswagen Group for 10 years has produced in Russia more than 1.3 million cars

    Volkswagen Group Rus, which celebrates the 10th anniversary of local production this year, has produced more than 1 million 100 thousand cars since its opening in Kaluga, and more than 200 thousand cars - on the production site in Nizhny Novgorod.

  • 7 september 2017 Volkswagen recalls about 7.7 thousand Multivan cars in Russia

    The company Volkswagen Group Rus on September 5th, 2017 announced the recall of 7670 light commercial vehicles Volkswagen Multivan, sold from 2014 to 2016. The reason for the recall is the possible touching of the own branch of the poly-V-belt (with the opposite direction of travel) between the belt tensioner and the guide roller.

  • 5 september 2017 Volkswagen reduces the price of a crossover Tiguan

    German brand Volkswagen announces a reduction in prices for the most popular modifications of the Tiguan crossover for a sum up to 110,000 rubles. In addition, in case of the participation in the trade-in program, it is offered an additional discount of 100,000 rubles for customers.


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