Mercedes-Benz became the leader of the premium segment in Rostov-on-Don and Mineralnye Vody

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In 2018, Mercedes-Benz became the most sought-after premium automotive brand among buyers in Rostov-on-Don and Mineralnye Vody.

According to the Association of European Businesses, the German brand has taken the leading position in the premium segment. For the first time in three years, the Mercedes-Benz brand in Rostov-on-Don ranked the first among the main competitors in the city. In addition, the city itself ranked the fourth in Russia in terms of sales of passenger cars of this brand. As for Mineralnye Vody, Mercedes-Benz cars turned out to be the leaders in consumer preference, reported the press service of “Klyuchauto”.

Recall that the first enterprise Mercedes-Benz was launched in the Rostov region in the city of Aksai, and the second one - in Rostov-on-Don in 2016. This dealership has AMG and S-Lounge zones, it sells smart cars. As for Mineralnye Vody, the premium brand has been the leader for a long time and, as a result of the last year, strengthened further its unconditional title.

As AUTOSTAT reported earlier, by the results of 2018, Russian dealers of Mercedes-Benz sold 37,788 passenger cars (including 1,606 units of V-Class and 263 units of X-Class), which is more by 3% than a year ago. Thus, the Stuttgart brand for the sixth time in a row takes the leading position among premium automakers in Russia. According to the sales results, Mercedes-Benz outperformed its competitors in the segments of the Mercedes-Maybach of S-Class, SL, coupe and cabriolet of E-Class and GLC.

4 february 2019, 12:24