Price segmentation of the car market in Russia in the first half of 2018

Price segmentation of the passenger car market.jpg

According to the estimation of the analytic agency "AUTOSTAT", the largest share of sales (40.1%) in the Russian car market in January-June of 2018 fell on cars worth from 600 thousand up to 1 million rubles.

This price category includes the most of configurations of cars of segment S and SUV, which are in high demand in Russia (KIA Rio, LADA Vesta, Hyundai Solaris, Hyundai Creta, etc.). At the same time, in monetary terms, it takes only 22.2% of the total capacity of the Russian automotive market.

The leader in terms of revenue is the category of cars, the price of which starts from 1.8 million rubles. In the first half of this year, it has almost a half (49.9%) of the total market capacity. Here it is represented almost all the premium segment and top versions of a number of crossovers and SUVs. In terms of sales, this category ranks the second in the rating - it has 23.6% of all sales.

The smallest share of the market is occupied by the segment of cars with the price from 1.4 to 1.8 million rubles - only 9.6% of the total sales of passenger cars. But in the financial calculus the smallest (share - 4.1%) is the category of cars, the price of which does not exceed 600 thousand rubles. It includes a number of configurations of individual models LADA, Ravon and Datsun.

7 september 2018, 08:22